Welcome to the Psychology of Persuasion Course Course

Psychology of Persuasion is a video based course that will teach you 5 persuasion principles and real world examples you can use to persuade more people to buy from you (without using manipulation, pressure or being creepy).

You'll learn how companies are using these principals to persuade consumers on mass and specific techniques you can use to infuse the same persuasion principles in your copywriting.

The course materials include:

  • Workbook with exercises
  • Presentation slides

In this course you'll learn:

  • Is Persuasion Manipulation?
  • The 5 Principals of Persuasion
  • Authority
  • Liking
  • Reciprocity
  • Scarcity
  • Social Proof
  • Plus much more